PACKAGING AND QUALITY : THE NEW BRANDING PARADOX

Branding without quality is the new paradox.. Before you place value on packaging, think through quality. .. Julius Afolabi 

Godliness with contentment is great gain. 1 Timothy 6:6!

The master profounded stated… Not all that call me Lord, Lord shall be saved. 

Dead conscience has bastardized branding!

Branding is the integrity of process and quality of management exposed.

Quality is the valued state of a thing, product, service, event, project and other endeavours. Branding is the promise of quality met consistently with economic efficiency.

Today, branding has become the rave of the moment, amazingly it has gone all through the fabric of humanity. Essentially a product with low or no packaging cum branding will have a low or no perceived value and will generate poor or no sales. How awful? Trading without branding is kindagarten.

Business, career and vocation has become vague without branding. Economically, socially and spiritually, true branding or packaging does not violate quality.

Quality is the purest value of a brand.

Package calls attention but quality embosses value, integrity and loyalty.

Branding has become a universal language that has overtaken the understanding of many people, businesses and organizations. However, Branding has been misinterpreted in most corners of business, career and ministry. For example, What do you call or how do you value of a business with a deceptive advertisement? Deception because service promise or product details failed to hit the promise hype or chant? Branding hype?  Better still how do you value the business that religiously observes morning devotion yet will cheat customers or deceive them? Spiritual branding? Further,  Public offices with huge value wall plaques and fellowships that yet embezzle public funds? Maybe, Our generation buys beauty without value. It’s why, Divorce statistics is high  because we have more of impulse marriages today that sacrifice process for impatient personal attraction. We seem to have forgotten that virginity is a brand and quality but without character it holds little or looses worth! It’s some what amazing to think we can produce quality without a true moral fibre! Philemon 1:6!

Deception has gained economic supremacy!  The devil is now manifesting as angel of light. It is time we get off the artistry black painting of the devil. The devil is airborne and connects faster than internet for those who create accommodation for him.

Financial integrity has equally been violated through mindless accounting packaging called creative accounting which seeks to build an empty value into the book of that enterprise. Knowledge growth without decorum will produce rogues. All I am saying is that Knowledge and research has provided financial branding of business books in deception of the true and fair state of the enterprise.

More so,  we see tragic world decadence because many societal vices have been renamed and branded to cover or to package hideous perpetrations. Professionals now use packaging to hide quality, it is more of perceive value than real value. Branding is about intrinsic and extrinsic value. Branding is a combination of packaging and quality. Packaging and quality is a distinction without a difference. Branding is not a deceptive coincidence but a coin of reputation. How sad, The externalities have taken over the sense of quality content. Painfully,  Professionals now gravitate towards being flashy to gather ignorant client to their risk. We present gaseous ephemerals to elope solid content of quality. We pride certificates that are dishonored instruments of professional bankruptcy because of personal errors and serial losses. Certification has become the branding without the real value of rescue that true learning is meant to serve humanity.

Many Schools now brand beyond relevant curriculum. The crowd mentality has taken over the quality paradigm that schooling is meant to occasion. By observation, This initiative melted into the organogram of education through affiliation with foreign schools just to proof sophisticated especially in Nigeria! In true terms, the idea is brilliant but the intention has become questionable. Conscience is absent!

The speed of change has improved cosmetics and today many look more artificial than normal. What a lie called branding but in truth bodily lies,living lies and packaged fake. A low quality suppressed with packaging. We have forsaken the beauty of the inner man, character of the heart and purity of privacy.

Government and social education are also branding fornication with the contraceptive idea rather than offering the best quality of abstinence and purity.

We have submitted the ultimate for an option and the barren option for an obligation. We claim to protect ST diseases which is not even absolute rather than destiny.

Leadership has been branded with impotent crossings rather than responsibility with integrity. Many leaders have forgotten that the quality of their leadership is the legacy of their brand. Leader, what will live after you? Daddy, mummy, what will be the testimony of your children? Hmm…True models are now scarce, what is available are packaged liars and blind guides.

Young people have gone yoked and contaminated with strength without honor and color. They are dressed up without addressing the necessary. They hustle wrongly and seek pleasure without pleasing their future. Strength wrongly channeled is stress. Stress is poor quality and ill branded health! All we have are branded and broken youths by idols of the mind. A waste walking and wandering without knowing. Am perturbed, Where is the quality of youthfulness today! To them, Education has become the frustration of the soul. Research has become tough demands despite fertility of the mind! The youths have become brands of no honor!

Quality youthfulness is knowing that we are accountable to God for our lifestyle. Ecclesiastes 9:11! Oh, how we have branded tomorrow without quality yet we claim sophistication and digitalization. 2 Timothy 3:7! Nothing is digital without a true conscience. A brand is a badge of honor.

Technology is designed to improve the quality and brand of life not to destroy, infest and contaminate purity. Purity is quality and a brand. We are to be brands plucked out of fire like the word that birthed us.

Bad enough the church has become terribly infested with the branding idea. Paul was stern with Timothy, preach the word in season and out of season, reprove, rebuke, exhort with all long suffering and doctrine. 2 Timothy 4:1-5! Today, the church has seasoned her message. Miracles have become the packaging that has ruptured the principle of work that balances faith. James 2:18! Prophecy has become the branding effect of ministry no longer holiness and godliness. Even the congregation prefers the entertainment rather than the encounters, what a brand the church has taken. The church has become more of a tourist center instead of an atmosphere of divine presence, concerned more about numbers than disciples. The church programme is filled with man made activities that add no spirituality to the congregation. The church wants lofty members who are hypocrites to package the church, the criminals and societal robbers fund the church projects and often want to determine the message. Church has become a business network than a spiritual gathering according to Hebrews 10:25! Men have become idols of the temple. Idols of the mind now control the message rather than Holy Spirit inspired teaching. The word in the  church is now packaged as interpretation of men even when the word of God is not of any man’s interpretation. We garnish the word of God even when we are admonished not to add or reduce the originality of the word. This is Certainly not the brand of gospel Jesus delivered to the Saints. We have forgotten Jesus went to the temple and sanitized it because Rather than build on the word, we are building on wonders. Branding without quality is claiming to be a Christian but walking in darkness of ignorance and laziness to search for the truth. Spirituality is a walk not a claim.1 John 1:6! 2 John1:4, 3John1:4!
Revival is the true brand of walking with God! John 3:3,8!

Jesus is the brand of quality and superior quality amongst all brands of men. John 14:6!

In all our branding and quality assurance, if we forget that there is a way that seemeth right unto a man but the end are the ways of destruction and death as stated in proverbs 16:25!

Branding without quality is nothing but the demonstration and manifestation of the love of money. 1 Timothy 6:10!

Many times branding are geared towards increasing price with a view of making money rather than making branding a support for quality to make a product or service a complete package of excellence. Money is a benefit of purity and quality not merely branding.

Branding is inferior without quality and branding is worthless without conscience.

It is after we die or life ends on this side of eternity that we will know the brand and quality of our life. Hebrews 9:27, Revelation 22:12!

Prepare to meet thy God! Amos 4:12!

Don’t be a brand without quality and don’t be a quality without a brand.

All things are possible to him that believes.

Shalom!

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