Packaging has become a very interesting business lately. Many products are just full of packaging but empty of real value.
Packaging is a branch of branding and advertisement that makes for physical attraction but is the beauty of the product good enough to command customer cash commitment? This is the big business question that many businessmen, women, ministry and institutions have not sufficiently answered and this has left our national wellbeing in its status.
Before I continue, there was an interesting business deal story of the coronation ceremony in David’s fathers compound. There was a young six pact gentle man among the parade for royalty but at the point of cross examination of value he was ugly. God spoke directly to his agent Samuel that all he saw was a faulty advert. God said vehemently “look not at his countenance nor at his frame for the Lord looketh not as man looketh. Man looketh at the surface but i the lord look at the heart”. 1 Samuel 16:5-7!
If you look at God’s choice of words you will agree with me that God is an absolute value based business man. See the countenance, his frame which the structure or texture of packaging! With that scale of economic judgment the business of Eliab’s dream of royalty was abolished. I pray that when the golden opportunity of your life comes knocking you will hold all the valued preparation to take it on Jesus name!
Is your business, profession, ministry and life like that storyline? They call you a doctor and you hang stethoscope but no record of flawless treatment or you have a big hospital filled with quack doctors that say everything is surgery? Do you have a big church with sophisticated musical gadgets and large choir but no word, testimony or revival only full of entertainment? Do you have a first class saloon with miserable stylist and barbers? Are you beautiful but a liar and cheat? Are you holding a certificate you can’t defend? Are you a corporate fraud? Are you careless father whom God chose to give a wife and children only to make your wife a punching bag and ignoring your parental obligation? Does your teenager return back home at odd hours and you welcome them claiming it is there time? Many higher institutions today have professors that no student wants to be like or call a model? What is a school if no child, pupil or student wants to be like? Are you a mother with two husbands, one public and the other on private placement? Yet we are all Christians who show up in church on Sundays or frequently or even workers or leaders in church! The same thing God said about Eliab is saying to you! Life is a valuable opportunity; don’t appear good but empty of substance!
That story shows a sure sale lost with a genuine readiness to buy and absolute affordability.
WHY DO CUSTOMERS BUY?
Only a few customers buy packaging. Customers buy to meet their needs, solve their problem or enjoy benefits. Without content value your product is a scam!
If you are selling or trading packaging without substance customers are already mourning your business and a new product or business is being discovered. You will soon expire to nothing. 1 Sam 16:1, 11.
That is how the market place and it customer base are. Information is everywhere and earning toughness is making everyone seek value and not packaging.
Packaging is good, in fact you don’t package you have no package but must be complemented with value. The value is content quality meeting the need of customer without regret. That is the real business or product package! With good packaging and content quality, you will always smile to the bank!
Life is equally a market square, we all will return back home. Eliab made losses! Will you return to your maker with profit. What will profit you are a celebrated celebrity, CEO, pastor, Reverend father, business Mongol, professor or famous orator, author or artist and end up in hell. That is a terrible packaging empty of eternal worth! Romans 8:36!
You still have life now and you can repackage your eternal worth. Be a model that many others will delightfully follow to make a mark on earth yet qualify for heaven! This is the major business of life that we are all packaged for! Ecc 12:13 and Mattew 6:33! Without that trademark in the business of your life. You are another life loser like Eliab on that day!
Your life, education, talent, gift, body, beauty, strength, service, business, profession is a valuable product! Do you want to repackage? Say this prayer.
Our heavenly director, I have been a bad agent of your business on earth. Please forgive me because of the advocacy of your son Jesus through his blood on the cross. Clear my old record and rebranded my life. Today I make a commitment to obey the eternal policy of Mattew 6:33 and Ecc 12:13! I am now a repackaged ambassador of your brand!
What an exciting business time today. Enjoy your package for the day in Jesus name!
Your Business Counselor:
AFOLABI JULIUS OLATUNDE